The doula industry is rapidly growing worldwide and there is greater demand than ever for doula support during pregnancy, birth and postpartum. This is wonderful for two reasons. It means that families are getting more and more support, which is shifting birth and postpartum outcomes AND demand means that doulas are more capable than ever to have a thriving practice. But even with all of the buzz around having doula support it still can be really challenging to get clients.
Here are three reasons you may not be getting the clients you want:
I also want to acknowledge that not all cities know or understand what doula support is and how it can help. So it can be extra hard to get clients when a huge part of the work is just educating people on what doulas do. In that case, getting out there and letting people know we exist is going to be part of the process. When I lived in San Francisco, I had to do very little work to educate anyone about doulas because it was very popular to have a doula. But when I moved to a different city, it was totally different. People had never even heard of doulas so part of my marketing was letting people know I existed and convincing them that I was a necessary and important part of the birth team.
If doing all the things to get more clients sounds totally overwhelming, don’t worry, you aren’t alone. Many, many doulas feel this way. You can create a successful and profitable doula business if you put your mind to it - I’ve done it and I’ve supported lots of other doula in earning their dream income. But the first question you have to answer yes to is:
I created a FREE checklist just for you - if you can answer a confident YES to all the things on this checklist - you are ready to dive in and create the career of your dreams. You can earn the income to do all the things you dream of: live in a beautiful home, cover all of your bills, save money, take wonderful vacations...whatever life you dream of living, most doulas can achieve it if they work hard and smart.
Download your free checklist here.