Doula Marketing Course - Enrollment Is Currently Closed.

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The precise roadmap to getting doula clients!

Do you want an organized, step by step guide to getting as many ideal clients as you want?

I’ve got you covered...let’s make your dreams come true. See how it worked out for Haley McNabb:

If you are ready to work hard, I’ll show you the way to your dream doula income.

You’ve envisioned becoming a doula for a while now and you’ve finally finished, or almost finished, your training. You are dreaming of attending births or supporting families with their new babies all day, everyday. You start to do all the things your trainer told you or that you found online on how to build a lucrative doula business.

You drop off business cards at doctors offices.

You attend networking events with other doulas.

You create a website and facebook page for your business.

You tell all your friends you are now a doula and ask if they’ll spread the word.

And then….

….crickets.

No inquiries in your inbox.

No voicemail messages asking if you can meet for a consultation.

No clients, at all.

Deep, deep sigh.

What if you had a step by step guide that walked you through exactly how to fill your calendar with ideal clients?

If that sounds amazing to you, keep reading.

Doula Marketing Mastery is your map to creating your best, most profitable business. Within three years of starting my doula business I was making six figures. But it doesn’t have to take you that long to make good money. I made a lot of mistakes along the way and i want to give you my roadmap for success, without the long wait and so many failures.

This course is not a quick “tips and tricks” type of marketing course.

This course is a deep dive into how you are going to market your business for years to come to help you minimize client dry spells, keep your income steady for the rest of your career and market your services in ways that feel authentic, sustainable and even fun. Imagine how it would feel to actually look forward to marketing!

This course is all about how to market your doula business!

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This course is for you if you are:

  • Having trouble finding clients.
  • Having trouble finding the right clients for you.
  • Wanting to up your social media game to get more clients.
  • Are just getting started and want a roadmap for creating all of your marketing content - with tips on doing it in the most economic way.
  • Shy and feel uncomfortable “selling yourself.”

Course Content:

Introduction

  • Course Snapshot
  • Why This Course Was Created
  • My Story
  • What To Expect From This Course
  • How Much Should I Spend On My Business
  • Planting Seeds
  • The Secret To Success
  • Course Outline Checklist
  • Five Secrets To Finishing This Course
  • How to Use Action Item Checklists And Resource Lists

Lesson 1: Your "Why," Fees and Goal Setting

  • Your "Why"
  • Setting Your Fees
  • Goal Setting
  • Goal Setting Questions
  • Action Items Checklist

Lesson 2 - Branding and Ideal Client

  • Figuring Out Your Brand
  • Ideal Client 101
  • Business Name and Logo
  • Resource List
  • Action Item Checklist

Lesson 3 - Marketing Materials

  • About Marketing Materials
  • Writing Great Copy
  • Marketing Funnels
  • Marketing Freebies That Convert
  • Your Website - Creation and Content
  • SEO Basics
  • Business Cards, Brochures and Additional Marketing Materials
  • Marketing Material Resources
  • Action Item Checklist

Lesson 4 - Social Media

  • Why Have Social Media
  • How to Post Amazing Content
  • Facebook, Instagram, Youtube, Pinterest, Hashtags
  • Social Media Ads
  • Your Social Media Plan
  • Social Media Resources
  • Action Item Checklist
  • Interview: Social Media for Doulas with Amanda Cagle

Lesson 5 - Blog and Newsletter

  • Why Start A Blog
  • Birth Blogging Tips
  • Blog Examples
  • Newsletter/List Building 101
  • Newsletter Resources
  • Blog Resources
  • Action Item Checklist

Lesson 6 - Networking

  • Finding a Doula Mentor
  • Elevator Pitch
  • Networking with Other Professionals
  • Getting In Front of Ideal Clients
  • How to Deal With Doula Drama
  • How to Network When You're Nervous or an Introvert Creating Your Marketing Plan
  • Networking Resources
  • Action Item Checklist

Bonus Lesson - Birth Worker Side Business

  • Choosing a Side Business + Conclusion
  • Interview: Creating Your Birth Business with Shannon Padlog

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