Doula Marketing Course - Coming Soon!

Please join the mailing list (at the bottom of this page) to receive updates about the course release date.

This course is all about how to market your doula business!

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This course is for you if you are:

  • Having trouble finding clients.
  • Having trouble finding the right clients for you.
  • Wanting to up your social media game to get more clients.
  • Are just getting started and want a roadmap for creating all of your marketing content - with tips on doing it in the most economic way.
  • Shy and feel uncomfortable “selling yourself.”

Course Content:

Introduction

  • Course Snapshot
  • Why This Course Was Created
  • My Story
  • What To Expect From This Course
  • How Much Should I Spend On My Business
  • Planting Seeds
  • The Secret To Success
  • Course Outline Checklist
  • Five Secrets To Finishing This Course
  • How to Use Action Item Checklists And Resource Lists

Lesson 1: Your "Why," Fees and Goal Setting

  • Your "Why"
  • Setting Your Fees
  • Goal Setting
  • Goal Setting Questions
  • Action Items Checklist

Lesson 2 - Branding and Ideal Client

  • Figuring Out Your Brand
  • Ideal Client 101
  • Business Name and Logo
  • Resource List
  • Action Item Checklist

Lesson 3 - Marketing Materials

  • About Marketing Materials
  • Writing Great Copy
  • Marketing Funnels
  • Marketing Freebies That Convert
  • Your Website - Creation and Content
  • SEO Basics
  • Business Cards, Brochures and Additional Marketing Materials
  • Marketing Material Resources
  • Action Item Checklist

Lesson 4 - Social Media

  • Why Have Social Media
  • How to Post Amazing Content
  • Facebook, Instagram, Youtube, Pinterest, Hashtags
  • Social Media Ads
  • Your Social Media Plan
  • Social Media Resources
  • Action Item Checklist
  • Interview: Social Media for Doulas with Amanda Cagle

Lesson 5 - Blog and Newsletter

  • Why Start A Blog
  • Birth Blogging Tips
  • Blog Examples
  • Newsletter/List Building 101
  • Newsletter Resources
  • Blog Resources
  • Action Item Checklist

Lesson 6 - Networking

  • Finding a Doula Mentor
  • Elevator Pitch
  • Networking with Other Professionals
  • Getting In Front of Ideal Clients
  • How to Deal With Doula Drama
  • How to Network When You're Nervous or an Introvert Creating Your Marketing Plan
  • Networking Resources
  • Action Item Checklist

Bonus Lesson - Birth Worker Side Business

  • Choosing a Side Business + Conclusion
  • Interview: Creating Your Birth Business with Shannon Padlog

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